Novus – The Ultimate Nightlife Brand
With 46 unique establishments, Novus leisure is known for being the UK’s largest operator of bars, restaurants and late night experiences. With such as large list of venues under their name, Novus has come to dominate the nightlife scene across large areas of Britain. Close ties to the Balls Brothers has allowed the company to dominate the West End and City areas of London, while working with Tiger Tiger has led to the opening of a number of venues, reaching from Portsmouth to Newcastle. The company even has its own party planning and lifestyle platform, ‘Late Night London’. By offering a party booking and lifestyle website that engages the customer with fantastic content, Novus is able to raise awareness of their forty London venues.
Balls Brothers of London
Born during a lifetime of growth and change, Balls Brothers of London is part of London’s heritage; constantly evolving, the chain of wine bars and restaurants has come a long way from its beginnings as a wine merchant, and now holds eight different venues across London. The brand is known for providing high quality products and experiences at fair prices, and has been doing so ever since “quality first’ appeared on Austin Ball’s first price list in 1860. They take the utmost care in upholding such high standards, offering a fantastic combination of facilities and atmosphere in each location. Try a wine tasting masterclass, where all tastings can be tailor-made to your specific requirements!
Reserve a table in one of Balls Brothers fine establishments and be treated to a night of luxurious elegance that suits your particular taste; scattered around the city, their sites have a variety of offerings and can be found close by to some of London’s famous and most historic landmarks. For the fish lover, look no further than Gow’s Restaurant. Found on Old Broad Street, this classically styled oyster bar offers the freshest seafood in town and is in the prime location to give diners a view of the world rushing by. Enjoy an exquisite view of the Gherkin at Bury Court, with a ‘buzzy atmosphere’ enhanced by its high ceilings and open kitchen. Or maybe just enjoy a more traditional, low-key atmosphere at Mark Lane, found right between Tower Bridge and Monument Station. This is the perfect place to escape for a meeting or to catch up with friends. The unrivalled conferencing and events facilities at Minsters’ Exchange provide the perfect location for the city’s lunches, dinners and drinks receptions all year round, whilst the unique features of Hay’s Galleria, located directly off the famous Thames Path and inside the historic Hays Wharf, make it one of London’s most memorable venues. Make use of their Pentaque pitch or relax on the outdoor terrace; make your way through the maze of bars or enjoy a night of intimacy in one of their private dining rooms.
Nestled between bustling Oxford Street and the luxury shops of Mayfair and Bond Street, Mayfair Exchange is the perfect stop off point for any shopaholic. With an assortment of private spaces and interesting features, it’s the perfect place for lunch or evening drinks. And for the theatre-goer, enjoy a quick pre-theatre supper (or post-theatre drinks) at Victoria, a contemporary venue a stones throw from Buckingham Palace, Victoria Station and some of London’s most popular stage productions. A throwback to how bars used to be run in the city, Carey Lane is tucked behind St. Paul’s Cathedral and was the first wine bar opened by the Balls Brother in the 1960’s. With plenty of quiet corners and a dedicated restaurant, it’s ideal for a glass or two of red after a day at the office.
Lewis and Clarke
Part of the Balls Brothers before being acquired by Novus, the Lewis and Clarke brand owns a number of diverse bars and restaurants in a number of locations across the area of London. Make your way to Minories, treat yourself to a well-earned break and enjoy the cool, contemporary, relaxed vibe of the Abbey Bar. Or maybe enjoy the party atmosphere of The Gable found on Moorgate. This pub fuses modern and traditional styles through quirky and stylish décor and is a great choice for lunch, dinner and cocktails. One of the best-kept secrets in London, from the front The Last Bar just looks like another office building; on closer inspection, you’ll find a trendy, vibrant, buzzing city bar, oozing with elegance and providing a great place to let your hair down. Found on Shoe Lane, the venue is a favourite of ours for catching up with friends. With a range of private booths, you’ll have enough intimacy to let your hair down as the energy hot’s up after dark. For the perfect night out in Soho, then look no further than The Warwick, located at the bottom of Warwick Street. This lively bar offers a vibrant atmosphere alongside friendly staff, great food and an extensive drinks menu with a multitude of cocktails, wines, beers and ciders.
tiger tiger
The UK’s number one party experience, tiger tiger is a restaurant, bar and club rolled into one electrifying package; perfect for a number of occasions, from a Christmas party to a work event (or just a big Friday night out). Enjoy a multitude of different experiences all under one roof, regardless of your tastes, the time of year, or the mood that you’re in; just be sure to get on the guest list, as nothing ruins a potential good night more than long queuing times, or better yet, get yourself a party wristband for just £10.00, and enjoy two drinks alongside VIP entry!
Tame your hunger at the Tiger Grill, offering a ‘finger lickin’’ selection of American classics, Texmex cuisine and the best of British comfort food, before dancing the night away in one of their club rooms. Party Ibiza-style in ‘The White Room’, with classic club anthems and the latest dance tracks, or take a trip back to the 80’s through the ‘Groovy Wonderland’ bar, with a light up dance floor, groovilicious cocktails served in retro rubiks cubes and all of your favourite tunes from that era. If you’re all danced out, or fancy a night of a different flavour, then enjoy sophisticated relaxation in their cocktail hideaway, which has an extensive menu that deserves more than just a peek; or cut loose and test out that roar in one of the clubs Karaoke pods, perfect for letting out your inner diva or getting in tune with that little rock star inside of you! Each city offers their own unique section to set them apart from the rest; take a trip to Morocco through Whether you’re visiting Manchester’s Kaz bar, or enjoying a sultry, sexy and sinful night in the Red Room in Leeds, you’re certain to have a brilliant time. Take yourself back to the 90’s in Croydon’s Decadia bar, or treat yourself to a night of pure decadence in London’s Opal room; a party lounge made for pure infamy, it offers the perfect opportunity to create your own notorious night.
If you’re struggling for ideas for a group activity (be that a venue for a birthday party, an activity for a best mates hen/stag do, or a team building exercise to beat last years snore-fest) then look no further than tiger tiger’s cocktail masterclass. For just £25.00 per person, you and your friends will be led by one of the club’s head mixologists, who’ll guide you through the process of mixing, shaking and stirring some of your favourite cocktails, before allowing you to gulp down your creation (I’m sure you won’t need any help with that part). Alongside the new skills that you’ll develop, enjoy some of the bar’s many shooters and tuck into some food from the tiger grill, all for no extra cost. And as an added bonus, you’re in the perfect place to carry on the party afterwards!
More Fantastic Venues
Alongside such reputable brands, Novus also covers the London area with a number of diverse establishments that will leave you spoilt for choice. If you’re looking to let off a little steam after a hard working week, then look no further than Cornhill. With its ‘work hard, play hard’ motto, the bar is home to those who wish to succeed the madness of the office with a new breed of euphoria, one of steady building excitement, aroused senses and industrial opulence. If sophistication is what you are looking for, then you’ll definitely find it in Jewel Piccadilly in the heart of London’s West End; a premium bar known for its stunning cocktails and party atmosphere, it is in the perfect location and is a regular haunt for celebrities and beautiful people alike to socialise, party and unwind. Hula on down to Shoe Lane and tiki bar ‘Kanaloa’. Named after the Hawaiian god of the sea, it takes many of its influences from those distant shores, with a hula-style menu and an expertise in cocktails; or move back through the eras with Loop bar in the Mayfair area. This restaurant and club plays classic 70’s and 80’s hits that work together with professional dancers and an extensive drinks menu to make for an ideal retro night out. Enjoy the quirky, devine, silly and sublime at the Piccadilly institute, a mad house of food, fun times and insane cocktails; or sample London’s thriving gay scene through The Shadow Lounge, found on Brewer Street. This sophisticated, exclusive gay club boasts one of the best party atmospheres around; indulge in an extensive range of drinks alongside personalised table service and big name DJ’s. A little bit of decadence never hurt anyone. Just dance dance dance!
By Calum Dewsbury